How Do You Museum?

Marketing User-Generated Content To Engage Audiences

This multi-faceted campaign engages visitors by asking them to share their experiences at the museums; the museums then take the user-generated content and apply it as an additional marketing tool in both paid and non-paid media. In addition, the museums produced a series of videos starring (unpaid) local celebrities describing their personal experience.

  • In 2016-2017, we established a creative strategy and production for the museum producing videos, landing pages, contests, live events, social content, influencer content, and paid media.

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#HowDoYouMuseum Strategy Tactical Map

Discoveries

Since the launch of the digital campaign in February 2016, the videos alone have had over 5.6 million views, with over 100,000 views weekly. In addition, more than 5,500 people have shared their own UGC.

 

We produced video content with influencer partnerships around the #HowDoYouMuseum story.

 
Show us how you museum! Visit http://www.tarpits.org/howdoyoumuseum and share your experience using #HowDoYouMuseum to win awesome prizes. Dr. Will Ferrell plays paleontologist at the La Brea Tar Pits for a day. HOW DO YOU MUSEUM Visitors to the La Brea Tar Pits and the Natural History Museum are now encouraged to engage and co-create the experience together through their participation and creativity.
L.A. tattoo and grafitti artist @bigsleeps has seen Los Angeles' tattoo scene evolve, and is one of the key players in shaping its future. As L.A.'s distinctive style spreads throughout the world, Sleeps sees how important it is to bring the history back home.
Actress Anastasia Baranova shares the artistry behind her tattoos, and how they help her contextualize experiences and identity. What's your tattoo story? Share it with us using #tattooNHMLA. Share your tattoo photos and stories with the tag and your post could be featured below, inside the exhibition, or in our marketing campaign.
http://www.tarpits.org/how-do-you-museum We want visitors to the La Brea Tar Pits and the Natural History Museum to engage and co-create their experiences together through participation and creativity. Share your experiences using #HowDoYouMuseum.
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